Assistant Administrator for Strategic Communications and Public Affairs
LuAnn Canipe was named Assistant Administrator for the Office of Strategic Communications and Public Affairs in October 2012. Canipe oversees all external and internal communications responsibilities across the agency and develops strategic communications initiatives that are implemented nationwide. She heads a team of public affairs professionals who are responsible for media relations, strategic communications, websites, public outreach, social media, speech writing, branding, video production and employee communications.
Prior to assuming her current duties, she served as a senior adviser and Director of Communications for the congressional office of U.S. Representative Brad Miller. In this capacity, she managed and developed communications and media strategies for Miller’s office providing day to day oversight of staff and issues that gained national media attention. She also managed strategic communications for three re-election campaigns.
In addition, she served as the Press Secretary for U.S. Representative Grace Napolitano, where she developed and managed media strategy and messaging for key U.S. House of Representatives legislative issues.
Canipe began her career in communications as a broadcast journalist, which spanned 14 years and included work in five television newsrooms including WBFF-TV in Baltimore and WJLA-TV in Washington, D.C.
Her government service includes experience in policy, strategic communications, crisis management, campaign media relations as well as serving as an on-the-record spokesperson.
Canipe earned a Bachelor of Science in Merchandising with a double-major in Communications from Western Carolina University.